Happy Socks och Giles Deacon

Här kommer så mer information om Happy Socks som jag skrev ett förvirrat inlägg om för några veckor sedan. Verkar ju vara ett lovvärt initiativ!

Press release, Stockholm October 18th 2010

Happy Socks x Giles Deacon for the Elton John AIDS Foundation

Giles Deacon and Happy Socks will release a limited edition ’weeks worth of socks’ for each 7 days of the week, to be available in early December.

The seven socks will be presented in a collectable and numbered box; only 1,000 limited edition boxes will be produced.

A minimum of 25% of the retail price will directly benefit the Elton John AIDS Foundation.

Designed by Giles to reflect his sense of humour and penchant for colourful design this will be a must have for the fashion focused sock obsessive.

Retail price will be €70, only available through Happy Socks website and selected points of sales – to be released closer to the time of store entry.

The Elton John Aids Foundation (EJAF) is an international non-profit organization funding programs that help to alleviate the physical, emotional and financial hardship of those living with, affected by or at risk of HIV/AIDS. Sir Elton John established EJAF in the UK in 1993 with a sister organization established in the USA in 1992 to fund programs in North America.

EJAF was formed primarily to look after the needs of people with HIV/AIDS living in the UK. During the past seventeen years, the organization has extended the scope of its work and now funds in 15 countries over 4 continents.

To date it has raised over £82 million which has been used to support more than 1,200 projects reaching millions of people infected, affected or at risk of HIV/AIDS.
Contact: + 44 20 7603 9996 www.ejaf.com

Giles Deacon worked with Jean Charles De Castelbajac in Paris for 2 years, after graduating from London’s Saint Martins in 1992, From 1998 until 2002 he designed at Bottega Veneta and the Gucci Group. In February 2004 Giles presented his first collection.

In addition to expanding the ready-to-wear collection with a pre-collection, an important commercial development for the label, Deacon introduced accessories in a two season collaboration with Mulberry called Mulberry for Giles, which was a commercial and critical success. He also added an on going consultancy with New Look to design New Look Gold for the high street retailer. May 2010 Giles became Creative Design Director at Emanuel Ungaro in Paris
Contact: presse@relativemo.com

Happy Socks started under the cloud-ridden April sky of yet another belayed Swedish spring in 2008. A vision to turn an everyday essential into a colourful design item and spread happiness. A rigid standard of ultimate quality, craftship and creativity. A concept brought to perfection by the Happy Socks collective of creators, most lately spotted in a 400-year-old, shrieking red cottage among cherry trees and berry bushes in a park located in the midst of Stockholm.Happy Socks is today sold in more than 40 countries across all continents. The collection of socks features an almost endless variety of models and designs, crossing a wide spectrum of colour combinations, materials and textures. There is a pair of high-quality socks for every occasion, mindset and style. Manufactured at a local factory in Turkey.